Discover our new Expert Paper by Julie LAROCHE, Senior Consultant at ADDACTIS Worldwide.
“Ms Jody Delichte, Chief Marketing Officer of Inclusivity Solutions, says: “microinsurance in emerging markets is by its very nature innovative”1. I cannot agree more on this statement. When one discovers microinsurance, one gets immediately curious. Providing insurance to low-income populations is indeed a very appealing concept. Everyone can easily imagine the potential social impact of protecting vulnerable people when facing adverse events. And enthusiasm grows when one gets interested in the way microinsurance intends to address the challenges it faces. How can it possibly achieve its targets? Containing costs, educating, bringing trust, reaching remote populations, etc.?”